We know that you’re thinking, “another cleaner on the market? Really?” So what separates us from the rest? Our cleaner is revolutionary and has the power to bring your faded suede back to life while cleaning every bit of dirt and grime from your shoes! It is safe, it cleans and conditions almost any material and works on all colors. "What if my shoes aren't faded?" We have heard multiple complaints from customers about other cleaners drying out and fading their suede. A1R shoe cleaner safely cleans and conditions any colored suede without causing them to fade. If it works this great with shoes, imagine the endless possibilities!